Process Communication

The 6 PCM personality types explained

How they perceive the world, their strengths, their fuel, how they communicate and their first signs of distress: the six residents of your personality condominium.

Guillemette MoreauPCM-certified coach and trainer for over 10 years
Three colleagues with very different styles talking over coffee

Six personality types. At first glance, that looks like six boxes, and it is the most common misunderstanding about the Process Communication Model.

Because here is what the model really says: you have all six of these types. Inside you, right now.

What makes you unique is not "your type"; it is the order and intensity in which these six energies are stacked in your personality condominium.

In this article, I give you a concise introduction to the six residents of your condominium: how they perceive the world, their strengths, their fuel, the way they communicate and their first signs of distress.

As you read, you will recognise yourself in several portraits. That's normal, and it is even a sign that you are reading well.

The Thinker type: structured thinking

How they perceive the world

Thoughts. The Thinker connects with reality through facts, data and logic. Their spontaneous question: "Is it clear, accurate, consistent?"

Their strengths

Organised, responsible, logical. They are the one who structures projects, makes deliverables reliable and spots the calculation error on page 12 that everyone else missed.

Their fuel

Recognition of the quality of their work: precise and well-argued, not a vague "well done".

Time structure: knowing who does what, by when.

How to talk to them

With factual questions, complete information and clear deadlines.

"What data are you missing to wrap this up by Thursday?"

Their first signs of distress

They over-detail, complicate things and aim for pointless perfection.

Then, if nothing changes, they over-control and criticise whatever isn't "rigorous enough".

They are underestimated when…

Their need for precision is mistaken for rigidity. It is their way of keeping the group safe.

The Persister type: the strength of conviction

How they perceive the world

Opinions. The Persister assesses everything they encounter against their values.

Their spontaneous question: "Is this right, trustworthy, in line with what matters?"

Their strengths

Dedicated, observant, conscientious. They are the guardian of meaning and quality, the one who holds firm when everyone else gives up, the one whose word is their bond.

Their fuel

Recognition of their commitment to their work.

Recognition of their opinions. Being consulted before a decision often matters more to them than the decision itself.

How to talk to them

Ask for their opinion and their suggestions.

"What do you think of this direction?" opens the door. "It's decided, full stop" closes it for a long time.

Their first signs of distress

They expect others to "measure up" in their commitment to the work and the quality they deliver, and risk focusing on what's wrong.

If that doesn't change, they may go on a crusade to impose their convictions.

They are underestimated when…

Their high standards are mistaken for dogmatism. It is their way of protecting what matters.

The Harmonizer type: the intelligence of connection

How they perceive the world

Emotions. The Harmonizer feels before thinking.

Their spontaneous question: "How are people doing, and what's the atmosphere like?"

Their strengths

The ability to be warm, sensitive and compassionate. They are the team's relational barometer, the one who senses tension before anyone else and makes everyone feel welcome.

Their fuel

Recognition as a person, beyond what they produce.

Meeting their sensory needs: a pleasant setting, a harmonious atmosphere.

How to talk to them

Through the so-called "nurturative" channel: sincerely ask how they are first, the file second. The connection is not a preamble; it is the precondition.

Their first signs of distress

They over-adapt to the other person to avoid conflict or putting the relationship at risk.

They no longer dare to say no, turn their statements into questions, then risk making unusual mistakes and putting themselves down.

They are underestimated when…

Their kindness is mistaken for weakness. Creating and maintaining connection is a strategic skill, not an optional extra.

The Imaginer type: the depth of perspective

How they perceive the world

Reflections, inner imagination. The Imaginer needs to let things sink in.

Their spontaneous (inner) question: "What does this bring to mind, where does it lead?"

Their strengths

Calm, imaginative, reflective. They are the one who keeps a cool head in the storm, sees the long-term implications and produces the in-depth analyses that nobody else has the calm to carry out.

Their fuel

Solitude: stretches of time without interruptions, to think calmly.

How to talk to them

Through the directive channel, kind and explicit: "Please prepare the summary for Thursday."

Without a clear instruction, they wait; this is neither passivity nor lack of interest.

Their first signs of distress

They absorb things without asking for anything and pull back to protect themselves, for example from an environment that is too agitated or chaotic for their need for calm.

Then they withdraw completely, sometimes physically present but psychologically absent.

They are underestimated when…

Their silence is mistaken for emptiness. That is usually where the richest thinking in the room is happening.

The Promoter type: the energy of action

How they perceive the world

Actions. The Promoter lives in the here and now of movement.

Their spontaneous question: "What are we doing, and what's in it?"

Their strengths

Adaptable, charming, resourceful. They are the person for critical situations: tense negotiations, impossible launches, crises to manage… They move forward while others deliberate.

Their fuel

Excitement: challenges, high stakes, quick and tangible results.

How to talk to them

Short, direct, results-oriented: "Land this contract by Friday."

Long explanations switch them off; a challenge switches them on.

Their first signs of distress

They expect others to fend for themselves without support, sometimes to "test" them and decide whether they deserve respect.

Faced with constraints that stop them from moving forward, they may take reckless risks, force others' hands and create conflict to generate the adrenaline they are missing.

They are underestimated when…

Their impatience is mistaken for carelessness. Their ability to act under pressure is a rare resource.

The Rebel type: spontaneous creativity

How they perceive the world

Reactions. The Rebel reacts to what they encounter (I like it, I don't like it) with infectious spontaneity.

Their spontaneous question: "Is it fun, does it grab me?"

Their strengths

Spontaneous, creative, playful. They are the one who unblocks the brainstorming session with the idea nobody had thought of, lightens heavy situations and brings the team to life.

Their fuel

Playful contact: lively interactions, humour, play, variety.

How to talk to them

With energy and a light touch. A dash of humour and an informal chat will achieve what no solemn memo ever will.

Their first signs of distress

They get restless, start things without finishing them and misunderstand.

Then they complain, say "yes, but" and shift responsibility onto others or "the system".

They are underestimated when…

Their light-heartedness is mistaken for immaturity. Humour and creativity are their working tools, not distractions.

So which one are you? (Trick question)

If you recognised yourself in three or four portraits, all is well: you have just met the residents of your own condominium.

The real question is not "which one am I?" but:

  • Which one is my ground floor (my Base, in other words my natural way of perceiving and communicating)?
  • Which one is currently my driving force (my Phase, in other words my current needs and my current distress)?
  • Which ones are my upper floors: the ones that come less naturally, cost me energy and are worth strengthening?

→ To go further: Base and Phase: why your personality "changes".

Two words of caution from a practitioner

  1. Resist the temptation to "profile" the people around you after reading this.
    Hypotheses from observation are there to help you communicate better, never to pigeonhole or confront ("you're so Persister!" is exactly the sentence not to say).
  2. Self-diagnosis can be misleading.
    Not least because people very often confuse their Base and their Phase. Only a personality inventory debriefed and discussed with a certified coach or trainer can reliably establish your structure.

Frequently asked questions about the 6 PCM personality types

Are some types more common than others?

Distributions vary across populations and contexts.

Above all, remember that no structure is better than another and that each professional environment attracts different profiles.

Are the types linked to gender?

No: all six types are found in women and men alike.

Gender stereotypes can, however, influence how the same type is perceived, all the more reason to be wary of snap judgements.

Can you develop an upper floor of your condominium?

Yes, that is actually one of the goals of PCM training: learning to "take the elevator" to your upper floors to meet the people you are talking to.

The structure doesn't change; flexibility can be trained.

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